News

Custom watch manufacturer SKELETON CONCEPT has released a collaboration model with Paris Saint-Germain soccer player Presnel Kimpembe.

When starting this project, Kimpembe asked the watchmakers at SKELETON CONCEPT to skeletonize his Rolex® GMT-MASTER II “Batman”. It was a new technical challenge that had never been done befo...

The new model RS series of luxury Apple Watch cases "GOLDEN CONCEPT" arrives in Japan for the first time

Among the Apple Watch cases available from various brands, GOLDEN CONCEPT has pioneered a new genre called "luxury Apple Watch cases." The series of cases that dress up the Apple Watch, rel...

GOLDEN CONCEPT's luxury Apple Watch case has landed for the first time in Japan!

  The long-awaited metal bracelet model from the Swedish luxury brand "GOLDEN CONCEPT", which is loved by overseas celebrities and is establishing a new genre called "luxury Apple Watch Case" in...

We issued a special coupon for Silver Week

  Thank you for using Principe Prive. We have issued a special coupon of 10% off all products to coincide with the Golden Week holidays in autumn. In addition, we will give you an original item of...

ZINVO X FORGIATO 100 collaboration watches released world-only

This work, which combines the elegant wheel design of forgiato that attracts celebrities all over the world while keeping the characteristics of the patent-pending turbine second hand that sym...

"Gaiga milanx x pricipe prive" is a unique collection of vintage machining and diamond from the customized clock project.

Gaiga milanx pripipe prive Vintage Diamond Collection The gagamillo official customization model, which was released this time, is the item of the perfect one point that the director of Principe pr...

Complete description: pricipping Watch

Pricipping watch (Principe watch) that started in 2019 to provide mechanical clock at an affordable price. The long-awaited round case appeared from the high end line, which is traditional scul...

"Rainbow Collection" is released by using the DIW's custom ROLEX from a sapphire for Bezel.

The new model for ROLEX Daytona will be launched from the DIW, which will continue to be discharged from Japan's first landing at the beginning of 2020.This collection, named Rainbow, is character...

[Important] Notice regarding shipping

Thank you for using Principe Prive. By the way, we are temporarily suspending the shipping work of the online store from the viewpoint of introducing telework accompanying the new coronavirus and p...

Custom model "MOTLEY 3S" based on ROLEX DAYTONA is released by "DIW"

A customized product using high-end garfish Bonn from Italy is appreciated in the world, and "DIW" established in Belgium in 2011 has the results that did "JACOB&CO" "CONSTANTIN CHAYKIN" "CVST...