Milan in the 1950s. "GAGA" means "Dandy" (a man who attaches himself to his own sense of value and pretends to be his own) in the unique expression of Milanese. Inspired by the spirit of GAGA, the watch brand GaGa MILANO was born in 2004 in the city of Milan. GaGa MILANO was created from the idea of "belt-making a wristwatch in the 1900's with a belt" by Ruben Tomella, a talented producer of watch belts and a passionate lover of watches. I will. It first landed in Japan in 2009 and created a large movement due to its iconic design.