Creux Automatiq started in 2009 as a new business of jewelry maker "Culet Jewelery" that has been in Amsterdam for over 130 years, with the concept of "making high-performance wristwatch at a reasonable price". ..
At the Swiss watch factory, a team led by designer “Dun Rumble” spent two years learning about the precision of the movement, the manufacture of the cases and the various materials and components that make up a high-quality watch.
Building on this knowledge, they have put together a unique, avant-garde design that conveys elements of modern design as well as being classic. Passionate about the outdoors and adventures, Rumble came up with a name when hiking in Le Soria's Swiss "Creux du Van" valley.
The Ghost case design (now the Creux Automatiq branded signature) was first made at the Rumble home workshop in 2009 and was cast from a robust sterling silver sliver. And to this day, the original design is faithfully protected.
CREUX AUTOMATIQ
Creux Automatiq is a watch brand launched in 2009 by Culet Jewellery, a jewelry brand with over 130 years of history in Amsterdam.
With the concept of "creating high-performance watches at affordable prices," the team led by designer Dan Lamble studied technology in Switzerland and pursued a unique design that combines classic and modern elements.
The brand name comes from the Swiss valley "Creux du Van" that Lambru visited while hiking.
His signature piece, "Ghost," is based on a case design that was carved out of pure silver in his home workshop in 2009, and remains a symbol of the brand today.
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