In the spring of 2016, CEO Yoda, who had traded with vintage items for branded goods, established the fashion brand "Medium Rare Product LLC". A vintage bag of a famous brand, embroidered with a unique idea, was presented at a fashion show in Paris. Started trading with well-known select shops such as Maxfield in LA and Montaigne Market in Paris. Within one year of brand establishment, Beyonce and Kendall Jenner's possession will be snapped and their popularity will accelerate. Transaction requests from many select shops flooded in, and the company has established itself as a popular brand by developing collaborative works with zanabayne. In 2018, we will develop not only custom bags but also original apparel products. In collaboration with the brand "Clot" produced by the famous Hong Kong actor Edison Chen, the product has been sold all over the world, mainly in Asia. Currently, he is energetically developing apparel, custom vintage products, and collaboration with famous brands.