The new model RS series of luxury Apple Watch cases "GOLDEN CONCEPT" arrives in Japan for the first time

Among the Apple Watch cases available from various brands, GOLDEN CONCEPT has pioneered a new genre called "luxury Apple Watch cases."

The series of cases that dress up the Apple Watch, released in 2020, became Golden Concept's most successful product. And in 2021, we developed a new high-end case that overturns conventional wisdom.

The RS model, designed with more active men in mind, was developed with an emphasis on "weight." The previous stainless steel case added the weight of the case to the Apple Watch body, which made it feel heavy on the wrist and was not the best for users who enjoy sports or exercise.

Therefore, the newly released RS model uses two materials, titanium and carbon fiber, and has succeeded in reducing the total weight to 22g. It can be used in any scene, not only in active situations, but also with its elegant appearance.
This is the most fun and high-quality Apple Watch accessory ever made.
 

In order to upgrade the appearance without compromising operability, it was necessary to add a more complex mechanism to the case. The mechanism designed to work with the digital crown and push button on the side of the Apple Watch is a technology unique to Golden Concept. In addition, by dividing the case into three layers, it became possible to create a more unique design by using different materials and colors.

 

The case that covers the entire watch has a very distinctive appearance that makes it difficult to tell at a glance that it is an Apple Watch. Despite its appearance, it can be easily attached to your Apple Watch by simply fastening the included screws. The back case is also cut out in a circular shape, so you can charge the watch while the case is attached.

Ahead of its first arrival in Japan, advance reservations have begun via the exclusive importer, Principe Privé, and the Golden Concept Japan official website.

｜ Apple Watch Case RS

Model: Apple Watch Case RS, available in 6 colors

Sales price: Carbon 209,000 yen (tax included), Titanium 143,000 yen (tax included)

Compatibility: 44mm Apple Watch Series 4, 5, 6 and SE.
Case: Titanium, PLY carbon
Case size: 45mm x 50mm
Waterproof: Conforms to APPLE WATCH waterproof standards
Case thickness: 13,8 mm
Bracelet: Rubber strap with deployant buckle
Weight: 22g (60g including Apple Watch).
Accessories: Instruction manual, screwdriver, rubber protective cover
 

| Sales store

Principe Privé Omotesando store
2F, 3-5-19 Kita-Aoyama, Minato-ku, Tokyo
03-6427-4367

Principe Privé Official Online Store
https://principe-prive.com/collections/applewatchcase-rst44-rsc44

Golden Concept Japan Official Website
https://goldenconcept.jp

｜About GOLDEN CONCEPT

The story of Golden Concept began in 2015 when Puia Shamsossadati, a designer and entrepreneur from Sweden, noticed a gap in the market. With a Masters in Industrial Design, a successful career and a flair for luxury, Puia struggled to find phones and accessories that lived up to his expectations. He decided to do something about it and Golden Concept was born. Puia already had a strong social media presence, with @Thisisamansworld having 2 million followers. He promoted his first customized iPhone to some of his connections. Orders started coming in quickly and it wasn't long before celebrities like Cristiano Ronaldo and Kylie Jenner were on his customer list.