SEVENFRIDAY is a Swiss watch manufacturer that boldly deviates from traditional approaches. Since 2012, it has been a breath of fresh air in the watch industry, redefining the concept of watches with its uniqueness. SEVENFRIDAY's designs are "unconventional and experimental", with each piece having its own identity. Wearing a watch, bracelet or eyewear allows the wearer to vividly express their own style. Inspiration from industrial elements such as engines, screws and bolts is at the core of the aesthetic. However, SEVENFRIDAY's innovative nature has led to a number of novel designs, including neon-colored designs with Art Deco elements and pieces that are entirely 3D printed.