Founded in Bologna in 1914, Maserati has made a name for itself as a leader in the automotive industry, upholding a spirit of innovation and challenge. Its iconic logo, the trident, comes from the statue of Neptune in Bologna. Neptune's symbolism of power and dignity, and the spirit of freedom as the god of navigation, are deeply rooted in Maserati's brand philosophy, and express the brand philosophy of Maserati, "strength, passion, and elegance." This philosophy is strongly reflected not only in cars, but also in watches and jewelry collections, and the items that exquisitely combine sophisticated design and strength have become symbolic presences that make owners feel proud.